Segment Systems approached us for a complete design service for their revolutionary new curved modular furniture system called spaceoasis™ which has been designed by Marks Barfield Architects, creators of the London Eye.

Branding:
The Project included the design of a new logo and logotype and a fifth element, that being the curved edge which is featured as a die cut on all of their printed promotion, it also works as a graphic device through all their media.

Brochure:
Most of the work for segment systems was concentrated on the design of their brochure for spaceoasis™. We worked very closely with the client as they developed their product to obtain the ultimate solution for their brochure. Along side the graphic design of the brochure we art directed a photo shoot in Italy, created wall graphics for the photo shoot, Jeff Knowles also photographed all of the mood shots featured in the brochure, we art directed the 3-D renderings and managed the entire printing process.

Advertising:
We have so far design three generations of adverts featured in such industry magazines a ICON, FX and INTRA. We art directed a photoshoot with photographer Marcus Robinson of the furniture on site at the London Eye, we have developed each advert to relate to the design of the brochure thus making a strong link between all the graphics.

Colour System:
Segment Systems needed a colour palette for all the fabrics and laminates that are available for their furniture, we created a colour system for customers to choose from.