Premiere is a pay TV Channel based in Hamburg. It produces a certain number of its own programmes, generally shown in the Clear Window, the part of the broadcast which is not coded, but mainly it shows films.

The main problem that was faced in producing the design was to fifferentiate Premiere from all the other channels. At least 20 are currently available, and there are many homes on cable in Germany.

As Premiere carries no advertising, the income being derived only from subscriptions, an unusually high emphasis is placed on the main station ident. This is seen many times each day and must be kept both entertaining and simple, yet strong enough to remain enduring.

Type was selected as the main design element for the channel in order to clarify its structure and information for the audience. Colour choice became paramount: different programming areas were designated their own colour systems- cinema information is purple, documentaries, beige and green.

The type used is generally set tighttly spaced, again to extend the design from being only pure information.