ART DIRECTION & PACKAGING

Neville Brody's Research Studios has created the new look for vintage champagne brand Dom Perignon.

Research Studios was commissioned in 2004 to assist Dom Perignon with its brand strategy and repositioning. The brief was to give the brand more elegance, glamour and appeal whilst retaining the luxury cues for which it is well known.

A unique packaging format was developed for the brand which takes the form of a vertically opening matt black monolithic pack made from unique dyed from the block paper which required more than one year to develop.

Research Studios also created new colour codes to signify Dom Perignon vintages using the colours black, silver and metallic pink. The original Dom Perignon logo remains untouched. Working on the project at Research Studios Paris office were Lionel Massias and Marion Laurens. Overall art direction was by Neville Brody.

Also last year a Christmas case was created for the 1998 vintage, this was developed between Jeff Knowles of the London Studio and Marion Laurens of the Paris studio.